While reviewing the content on my website recently, I realized I’ve been concentrating so much on daily videos I’ve not put any new written content together for a while.

In fairness, I have written a new book this year, which is obviously made up of quite a lot of writing.

But I am keen to write more articles alongside the videos – one of the main reasons being that I myself tend to prefer a reading experience for learning, rather than a visual one.

Which certainly underlines the fact that to provide a better customer experience, we should be providing information about trial participation in multiple formats – written documents, videos, audio clips etc. – so people can decide for themselves how they learn the relevant details.

The popularity of podcasts in recent years has certainly shown that lots of people like to absorb information through listening to it, so utilizing multiple formats can only be a good thing.