The term 'Bid Defense' Appears far more Adversarial than Collaborative
It seems that many people within the industry are keen to move forward with a collaborative relationship between all the main stakeholders when it comes to patient recruitment - ie patients, ...
Embedding Patients in the Research Team can Help Attract and Retain Trial Participants
I’ve previously suggested that patients and people from research sites should be involved in the design of trial protocols. Another useful element I’ve discussed recently with patient ...
Better User Experiences can be Generated by Getting Relevant Users to Test Before Launch
Anyone who’s used the website clinicaltrials.gov will be aware that perhaps user experience was not a priority when it was being developed. Certainly there are complexities involved in ...
Patient Engagement and Patient Recruitment are Different but Connected
Patient engagement is often used as a synonym for patient recruitment. But actually they are two distinct - though connected - concepts. Recruitment is focused on attracting people to take ...
Benefits of Translating Patient Recruitment Materials for English-speaking Countries
Translating patient recruitment materials into languages other than English is something organizations will consider when recruiting patients in countries where English is not the main ...
Uncontactable Trial Applicants are a Big Bottleneck for Patient Recruitment
One of the biggest factors affecting rates of patient recruitment for clinical trials is the number of people who initially apply that can’t then be contacted in order to get them to go ...
People Rarely Perceive or Describe Themselves as Simply Being Patients
Dean Martin famously described himself as a drunk, rather than an alcoholic. One of his reasons being that drunks don’t have to go to meetings. Whether he actually was as fond of a drink as ...
Good Marketing can Help Improve the Public's View of the Clinical Trials Industry
People can often view marketing as being a bad thing - designed to persuade people to do things they don’t really want to, in order for the company behind the marketing to make a profit. But ...
Scientific Research & Clinical Trials Chapter from The AI Revolution in Medicine: GPT-4 and Beyond
One of the chapters in the book, The AI Revolution in Medicine: GPT-4 and Beyond, relates to the possible applications for AI within the field of scientific discovery and clinical trials. ...
Improving the Product Itself can be the Most Effective Form of Marketing
The essence of marketing is to try and bring out the most attractive elements of a product or service in order to promote it to people who might be interested. To that end, a cafe might make ...

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