Updating your Messaging is one way to Increase your Solution's Appeal
Having looked at the five elements that make up the Magic Wand Index for your patient recruitment solution, the key thing is to actually be able to do something about them. You’re ideally ...
The Fifth Factor for the Magic Wand Index is for the Process to be Quick
The fifth and final element that makes up the Magic Wand Index is for the solution to be Quick. What we’re looking for is the results occuring quickly, and also to see how quickly things ...
How Simple is your Patient Recruitment Solution to Carry out?
The fourth element of the Magic Wand Index is for the process to be Simple. From a patient’s perspective this really means making it as easy as possible for them to participate. The ...
The Third Element of the Magic Wand Index is the Perceived Return On Investment
The third factor for the Magic Wand Index is Return On Investment (ROI). For patients, this will be based on the time and effort that goes into trial participation - the patient burden. ...
The Second Element of the Magic Wand Index is the Benefit it provides
The second factor we look at for the Magic Wand Index is the perceived Benefit of moving forward with the solution in question. For patients, this could be a number of things - including ...
The First Factor in the Magic Wand Index is Relevance
The first factor in the Magic Wand Index is Relevance. For patients, we need to make sure the recruitment messaging makes the potential participant feel it relates to them and their ...
An Outline of the Magic Wand Index for Measuring Effectiveness
The Magic Wand Index allows us to see if our solution is closer to being ‘magic’, or closer to being ‘meh’. It’s based on 5 factors that we can measure to determine a score for each - the ...
Measuring the Effectiveness of your Patient Recruitment Solution
In terms of a patient recruitment solution being effective, there are two main angles to look at it from. Firstly, from the perspective of the patient who will be taking part in the trial. ...
Review your Patient Recruitment Activities Ongoing and Jettison the Worst Performers
A little while back it was the end of the English football season. Funny how most of the world views football as a game where everyone in the team can use their feet and only one can use ...
Retaining Patients in Clinical Trials is a Key Element for Success
The fourth key element for successful patient recruitment is retaining people on the trial through to completion. This can be partially achieved through recruiting the right people in the ...

Page 17 of 19