Using the Mental Model Inversion for Patient Recruitment
When starting a new project, I like to use the mental model known as Inversion. This is where you aim for the opposite of what you actually want to achieve, in order to ultimately avoid the ...
A Month of Short Videos
So this is my 31st short video. I’ve been putting one online every day for 31 days, which makes this my month anniversary. It’s been interesting to get people’s reactions - which have ...
Patients are the Key Stakeholders in the Clinical Trials Process
Patients are the most important stakeholder in the whole clinical trials process. For people outside the industry, this may seem like an obvious statement - so they would likely be surprised ...
Patient Recruitment Solutions Providers are Another Key Stakeholder
Patient recruitment solutions providers - or vendors - are brought in to increase the number of participants engaged with a trial. They usually focus on the elements of finding and engaging ...
Research sites are a key stakeholder - being on the front line of the clinical trials process
Research sites are the front line of the clinical trials industry. Despite the large amount of discussion around Decentralized Trials - DCTs - especially since the advent of the Covid ...
CROs are Another Stakeholder in the Clinical Trials Process
CROs - Contract Research Organizations - are brought in by the trial sponsor to administer and manage the trial. Their core role is usually project management and overseeing the day to day ...
A Trial Sponsor is Ultimately Responsible for the Trial
Sponsors are the fundamental drivers of clinical research. My own experience with them is primarily dealing with commercial drug development organizations, such as pharma and biotech ...
Various Stakeholders are involved in the Operation of a Clinical Trial
There are various stakeholders involved in the operation of a clinical trial. The trial will ordinarily be initiated and funded by a sponsor - in the commercial sector this is usually a ...
You might Want to Consider a Participant Wait List for your Clinical Trials
I went to Wimbledon for the tennis recently, and I was struck by a system they have in operation for allowing people to queue for returned tickets, in order to get as many people in to watch ...
Revise your Patient Recruitment Solution to make it more Appealing
Wherever possible, to increase your scores for the Magic Wand Index, you want to make the solution itself more attractive through improving the elements that aren’t as close to being ‘magic’ ...

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