My Videos

Revising Your Creative can Help Your Ads Stand out Against Christmas-Themed Ads
Further to what I said in the last vid about increased digital ads competition in the lead-in to Christmas, there are other things you can do to try to mitigate against the potential higher ...
Social Media Ads for Patient Recruitment have to Compete with Christmas-Themed Competitors
For anyone using digital advertising to promote clinical trial participation - especially on social media - there’s an interesting thing happens in the last 2 to 3 months of each year, based ...
Finding Suitable Trials to Participate in can be a Complex and Difficult to Understand Process
There’s an extraordinarily damning overview of the current process for finding out about clinical trials written by Dr Bess Stillman that you can read on Substack at ...
How do we Find out if Patients Might be Motivated to Take Part in Trials?
One of the things we talked about on the recent Trialhub webinar about patient feasibility is whether potential trial participants are likely to be motivated to take part. From inside the ...
In the Spirit of Research Maybe we Should Review the Idea of Putting the Clocks Back
In the UK today - Sunday 29 October - we’ve now finished with daylight saving time, so the clocks have gone back an hour. One pretty much universally appreciated effect of this is that, ...
I Recently Experimented with a Different Method of Setting Up and Recording a Video
This is my 117th daily video. (Actually not, though it was when I recorded it!) When I started off, all that time ago, I was concerned about making everything perfect. I wanted to have the ...
With Halloween Approaching Here's a Few Things I Find Scary about the Clinical Trials Industry
With Halloween coming up soon, I thought I’d reflect on some of the things I find scary about the industry. One of them is how many sponsor organizations still expect patients to be ...
New Generation of Clinical Trials - Powered by Patient Feasibility and AI
Later on today I’ll be involved in a webinar relating to patient feasibility. You’re probably aware of the term ‘site feasibility’ and how it’s an important factor in the development of any ...
Moving Away from Embedded Relationships to Exploring Opportunities with New Vendors
When embarking on a clinical trial outsourcing process, sponsor companies will often simply engage those organizations they’ve worked with before. In particular when it comes to selecting a ...
Where Possible, Offer Patients a Choice of How they Participate in Clinical Research
Most clinical trials are still conducted through having participants attend a research site. And there are often good reasons for this - including such things as having the necessary ...

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