With Christmas on the horizon, patient recruitment activities often get paused or toned down.

It’s tempting to think that people will not be interested in investigating potential trials they could participate in while they’re enjoying the festivities of the season.

And certainly I’d say that makes sense for some trials and some therapy areas.

One thing I’ve found previously, though, is that a period where people are more likely to be spending time with their families and friends can actually be a good one for recruitment campaigns.

For example, I’ve been involved with many trials for dementia, and it can be that loved ones will recognize unusual behavior while people are spending more time together than they would normally.

The same obviously applies for other issues that might be more noticeable the longer people spend in each other’s company.

So I’d say it’s worth considering keeping your recruitment campaigns running over the holidays.